January 2024

NAOMI KLEIN: Well, it’s interesting. I mean, I think we are—I think it’s this self-reinforcing cycle, right? Where we’re getting from—we’re projecting onto our consumer products our identity, our community, and we are constructing ourselves through consumption, and so that if you tell people they have to consume less, it’s not seen as you want to take away my stuff, it’s you want to take away myself. Like it is a very profound—

JOHANN HARI: Oh, that’s fascinating.

NAOMI KLEIN: —panic that it induces, that has to do with this surrogate role that like we’re shopping for so much more than stuff in our culture, right? So, but yeah, I mean, what’s interesting, too, I mean, all the debates about economic growth. Like if we let go of growth as our primary measure of success, then we would have to talk about what we actually value, like what is it that we want.

And that’s what we can’t really do, because then we have to—you know, then we’re having a conversation about values and well-being and defining that. And so, growth allows us to avoid that conversation that we are not able to have, for a whole bunch of reasons.