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schreibfederlaerm:

so this European clothing retailer decided to advertise their jean cuts on youtube and it’s unintentionally the funniest shit I’ve seen today. why? well.

screenshot of a youtube ad. the ad text reads "Die Jeggings" in front of two smiling and hugging women.ALT

now important context here: in German, die (pronounced ‘dee’) is just a feminine article, it literally means “the”.

the ad text reads "Die Regular". someone wearing a regular cut jeans is viewed from below. ALT

but if an ad gets placed in the middle of an English video and doesn’t use a single explicitly German word for most of the ad, even a native speaker is gonna think “they want me to die how?” it keeps getting funnier.

The ad text reads "Die Relaxed". A child sitting down, wearing jeans, is pictured.ALT

I mean, holy shit

the ad text reads "Die Straight". a close-up on the faces of a man and a woman, they're looking directly at the viewer.ALT

i will use these as reaction images until i die