The thing is, when museums and cultural institutions or researchers adopt memes in a “How do you do, fellow kids” way, that’s adorable like my grandma when she’s misusing emojis. However when some megacorp does it to sell me evil products or some influencer is trying to get me to buy nonsense skincare mud or cyberpunk looking face masks or weightloss pills, I think that’s evil incarnate and their name goes into the Death Note (very mindful, very demure)