the critical consumer. “this meal had flaws, and i am acknowledging them.” “i dont believe this hamburger was grilled with a pure heart, and i refuse to consume it.” “i will not eat anything which is irredeemable.” the critical consumer. “ive come across a delicious salad which was nevertheless tossed by somebody who had rotten intentions.” “ive never ate deviled eggs because of their association with evil.” the critical consumer