If you want to look like you pay your employees well, then pay them well. It’s not rocket science.
If I ever had a boss look me in my face and tell me that I’d be like “I got a mint condition vintage leather trench coat for $12.50 and the coat, same style and same brand, for $300 on the website. On what earth am I gonna turn my nose up at a $12.50 to impress someone who pays me the minimum?”
And then I’d expect an answer. You want me to pay for $300 fucking coat. I need $300 coat money.