Orders from my shop help me pay rent. Orders from my shop help me buy groceries. Orders from my shop help me pay for gas. Orders from my shop help me pay for a gift for my fiance that I might not otherwise be able to afford. Orders from my shop help me pay for my future wedding. Orders from my shop help me pay for therapy. Orders from my shop helped me leave a toxic household.
Shop small, especially if you can afford it. I know sometimes corporations have cheaper options.. but that extra $5 is far more useful to a small business owner. If you can afford it, shop small any time you can.