Funnily enough, this isn’t hedonism at all–insects HATE being covered in pollen. It covers their eyes and sensory hairs, making it difficult to see and smell. Nectar-drinking insects keep evolving long probosces to reach the nectar without having to walk through all that pollen! Even bees, who eat pollen, in some species have pollen baskets to carry the pollen in without getting coated in it.
Of course, this is contrary to the interests of the plant, who wants the insect to carry as much pollen as possible. This leads to a ridiculous evolutionary war of longer flowers and longer probosces, as the plant keeps trying to get the pollinator to walk into the pollen, and the pollinator keeps resisting it.
